If you want to be successful and get the best price for your animal, you must market yourself and your animal. You need to find a buyer before the fair who is interested in your animal and you. You simply cannot show up at the fair auction and expect buyers to want your animal. You have spent a lot of time and energy raising and caring for your animal, now you need to spend a lot of time finding the right people to buy your animal. It is your responsibility to help get new and returning buyers to come to the livestock sales. The buyer’s letter is an excellent way to market your project steer or swine animal.
It is the exhibitors responsibility to help get new and returning buyers to come to the livestock sales.
Your Letters AT THE MINIMUM MUST include 3 paragraphs with at least 9 sentences, using the following format:
► Paragraph 1: Introduce yourself (name, age, school, club/chapter, what other shows you participate in, etc.);
► Paragraph 2: tell what the project is (steer, swine, horse, rabbit, etc.) and describe what you learned from the project (do not just say “I learned responsibility” or “I learned time management,” but explain how you learned it and why it is important);
► Paragraph 3: Invite them to the fair and using salesmanship ask them to buy your market animal. Express your appreciation and tell how you intend to use your sale check funds or tell how much you appreciate them.